Working with six local Subway Restaurant markets gave me the ability to write for certain audiences. Those markets included: Sacramento, Fresno, Monterey-Salinas, Las Vegas, Reno, and Hawaii. Materials produced for Subway include POP materials, print advertisements, radio and TV spots, and monthly newsletters.
2015 Las Vegas Subway Convention Billboards
California Style Campaign
April 2014 - Twice a year, local Subway markets and their agencies are given the opportunity to develop and implement their own promotional ideas. The strategy behind "California Style" was to boost appetite appeal using flavor profiles already popular in our markets. This campaign was translated into radio and television spots, billboards, and in-store POP.
Subway Hawaii - So Ono! Campaign
July 2013 - Highlighting a sandwich on a culturally rich state like Hawaii required me to think like the locals on the islands and explore the Hawaiian way of life. The creative features Hawaiian lingo to describe the mouth-watering flavor of the product.
Sacramento Kings and Subway
2012 Season - Dual branded program print advertisement