Objective

I am an experienced copywriter, social media & content marketing manager, seeking a full-time position in the field of social media and marketing communications, where I can apply my knowledge and skills for continuous improvement.

Experience

Content Marketing Manager // Mixbook, Redwood City, CA      Sept. 2015 - Today

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

  • Leading and executing influencer and brand partnership marketing initiatives and campaigns

  • Collaborates across teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives

  • Creating content that the Mixbook audience is looking for and then to optimizing the path to conversion. Including custom photography, DIY projects, lifestyle articles, and blog management

  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

  • Developing and managing editorial/social media calendar and organization workflows

  • Channel management of digital content hubs and all supporting social channels

  • Integration of content programs with brand campaigns to drive brand to demand.

Social Media Manager & Copywriter // JStokes Agency, Walnut Creek, CA      Jan. 2012 - Sept. 2015

  • Worked closely with marketing and sales to create a comprehensive social media strategy

  • Managed all company social media channels including: Facebook, Instagram, and Twitter

  • Implemented strategic social media growth campaigns

  • Coordinated cross-channel promotions with our marketing team

  • Managed online community

  • Wrote copy for print materials, broadcast, billboards, websites, social media, and press releases

  • Collaborated with designers, art directors, and creative directors during concept phase and production of assignments

  • Wrote blog posts and content pieces

  • Wrote and interpreted creative briefs

  • Managed freelancers and junior level team members, including interns 

Account Coordinator // JStokes Agency, Walnut Creek, CA                                    Sept. 2011 – Dec. 2011

  • Assisted with account team on meeting decks and meeting preparations

  • Researched and evaluated competitive advertising and operations in local markets

  • Collected data and assembled sales charts

  • Collected the appropriate information and constructed client newsletters for internal review

  • Evaluated creative needs and participated in campaign building

  • Proofread and provided feedback on creative materials

  • Assisted with added value programs including radio remotes and market sponsorships

  • Assisted account team with any admin duties associated with day-to-day business

Education

4A's Institute of Advanced Advertising Studies                    Jan. 2013 – May 2013

Developed skills by working on an actual client assignment in a team environment. Attended weekly lectures and developed a complete ad campaign in agency-collaborated teams for SKYY Vodka. Teams then presented to members of SKYY Vodka and their AOR.

San Jose State University, San Jose, CA                             Aug. 2010 – May 2012

Bachelor of Science, Advertising with a focus in English

3.76 cumulative GPA, 3.94 major GPA­­­

Skills

Social media strategy • Influencer marketing • Experiential marketing • Copywriting • Blogging • Creative direction • Project management • Event planning • Brand Partnerships • Basic HTML & Adobe Creative Suite • Microsoft Office • Sprout Social and Hootsuite experience

Honors & Awards

Phi Kappa Phi Honor Society • Kappa Tau Alpha Journalism & Mass Comm Honor Society • Bay Area Star Outstanding Intern Finalist, 2012 • Dean’s List/Cum Laude - San Jose State University

References available upon request.