4A's Institute of Advanced Advertising Studies 2013 Northern California Competition
Client: SKYY Vodka
Challenge:
Increase commitment to and affinity for SKYY vodka with millennial social mavens.
Drive quality messaging that SKYY is worth paying more for.
Create relevance, make SKYY cool again.
Embrace “California Cool” positioning.
Being placed in groups that included members of other Bay Area advertising agencies was a great opportunity to collaborate with great young industry minds. My role in my group was the creative lead. These are pieces from our "It Starts with SKYY" campaign which highlighted the fact that 75% of all millennials begin their night pregaming.
Print Ads
Sponsored Event Posters
Redesigned Landing Page
Three-Frame Web Banner
In-bar Marketing Coasters
SKYY Stories App
The SKYY Stories app idea is the millennials best friend when they're out on the town. The main feature of the app is to chronicle their outing from start to finish, highlighting specific events along the way—an easy to share experience for social media platforms to showcase.
HBO Partnership - GIRLS
Out of Home Activation
As the public transport doors open and close, they simulate a "cheers" motion.
