Bay Alarm has become the largest independently owned and operated burglar alarm company in the United States. For over 65 years they've innovated what local security experts truly means across the state of California.
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"Off to Work" Campaign - Writing and creative concept by me. This campaign was created to reestablish Bay Alarm as the local security experts. The market has began to become over saturated with companies trying their hand at home security, such as Comcast. Two television spots were created, one for business and one for home security. I also wrote billboards and radio spots for the market.
Residential :30
Commercial :30